How to Pick a Good Diamond – Sponsored Guest Post

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Picking out jewelry can be stressful in general, add a diamond in the mix and all of the sudden you are overwhelmed by determining what makes a “good,” or high quality, diamond. There’s a lot that goes into choosing a diamond and knowing what to look for beforehand can help make the process easier. The first step to buying diamond jewelry is to know how much you want to spend; once you know your budget you can use the information below to help you in the buying process.


Before you start looking for the perfect diamond, think of the shape you are looking for to help make your search easier. There are many shapes available when shopping for diamond jewelry including Round, Square (or Dream®), Marquise, Princess, Radiant, Pear, Oval, Emerald, and Heart. With so many options, if you are trying to surprise someone with a piece of diamond jewelry you may be unsure what the preferred shape is, but a good option is to casually ask a friend or relative to make sure it’s the perfect diamond.


From there, one of the main things you will want to know about diamonds are the 4 C’s, as these factors determine the rarity and price of a diamond. The cut is the only aspect controlled by man and determines over 90% of a diamond’s beauty. The perfect cut – hard to achieve – is not too shallow, but also not too deep to allow more light to reflect. Next, you will want to look at the color of a diamond – the less color in a diamond, the more rare and valuable it is.  The clarity of a diamond is determined by the number of flaws, with the lowest clarity value visible to the naked eye and the best clarity considered internally flawless with no natural marks visible under 10x magnification. The last of the 4 C’s is the carat weight. While this may seem to matter the most to some people, the look of your diamond is much more important that the weight (weight is determined by carats and range from .25 carats up).


Once you have chosen your diamond, make sure you review a copy of its certification before purchasing to make sure it has undergone an unbiased professional examination. This is another step to help ensure the quality of your diamond and to make sure you are getting the best quality stone for the money you spend. If you keep all this in mind, you will end up with the best quality diamond and a piece of  jewelry that will last a lifetime.


By Illaria Lanzoni, Director of Design at Hearts on Fire Jewelry

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